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A new poll has discovered the ‘ideal’ runtime for a feature film in 2024. For a movie to class as a feature, it needs to preside between (roughly) 80 and 180 minutes long – although some film boards accept anything as short as 40 minutes as a feature film. Now, a new market research campaign, conducted by Talker Research, claims to have narrowed down the diverse range of movie run times to a perfect number.

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