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Since the beginning of May 2024, the film industry has been living in a time loop, with each passing weekend inspiring an onslaught of Monday Morning Quarterbacking about the state of the box office and why the newest wide release underperformed. Concerns mounted with the tepid arrivals of The Fall Guy on May 3 and If on May 17. With last weekend’s Furiosa: A Mad Max Saga opening at a paltry $32 million domestically over the long Memorial Day weekend against a $168 million budget, concerns mutated into panic. Historically, the box office shifts into gear during May, but the industry is stalling commercially. The film press and community have transformed into doomsayers, fearing that the theatrical industry will not finish 2024 in one piece. Will theaters be solely predicated on tentpole blockbusters like Dune: Part Two? Do younger audiences even care about going to the movies anymore? Is the panic justified? It’s complicated.
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