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Is it truly the holiday season if one doesn’t indulge in a little Hallmark joy? With its signature style, avid fanbase, and an industrious yearly tradition producing continually flourishing returns (i.e., the annual “Countdown to Christmas” extravaganza), Hallmark almost counts as a franchise. No, there’s no Hallmark Christmas Movie Cinematic Universe quite yet, but the Hallmark brand has built itself into an entertainment juggernaut synonymous with a particular set of comforts — to the point that if some prickly fictional cynic isn’t rediscovering childlike wonder while simultaneously finding their soulmate against an appropriately cozy backdrop with fake snow sprinkling down the screen (and within a wacky plot line’s framework), then it just isn’t December, gosh dang it.

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