Chinese TV Formats Eye Global Expansion, Industry Leaders Reveal at Mip London
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International TV format experts gathered at Mip London to discuss the growing exchange of content between China and global markets, highlighting both opportunities and challenges in cross-cultural adaptation. Qin Xiaoming of Jiangsu Broadcasting Corporation (JSBC) shared how the Chinese broadcaster has evolved from acquiring international formats to developing original content for export. “JSBC has been […]
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