Rome was in the focus these days at the ILTM 04-07.12 in Cannes.I spoke about the rinascimiento of the eternal city which will be offering in the future the highest concentration of luxory hotels in Europe with somebody who must know it better than everybody else. I met Vincenzo Falcone, the GM of the new Bulgari Hotel Roma on the Bulgari yacht in Cannes. We spoke about the concept of his hotel, and how it celebrates the extraordinary magnificence of its hometown. This unique link between the new Bulgari Hotel Roma and Bulgari brand is a remarkable addition to the Bulgari Hotels & Resorts Collection. it is located at number 10 in the prime location of Piazza Augusto Imperatore, in the Campo Marzio area, a stone’s throw from Via del Corso, the Piazza di Spagna and also the historic Bulgari store on Via Condotti, the hotel is a unique entity in the Maison’s history, because of Bulgari’s unbreakable bond with the city where it was founded nearly 140 years ago.