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When watching Family Feud, you might wonder how they come up with the “Survey Says” answers that contestants scramble to guess on the game competition series. It all comes down to the secretive hundred-person surveys. In the show’s early years, these surveys were taken among viewers who volunteered to be on the shows mailing list. This self-selected group provided answers that most pollsters dismissively call “swag” a rough approximation rather than accurate data. Today, polling for Family Feud is conducted via telephone surveys, similar to those used in political polling. Applied Research – West is a third-party polling firm selected in 2000 by NBC to conduct weekly surveys for the game show.
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