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That didn’t take long. Within hours of receiving backlash for the alleged use of AI in posters for The Fantastic Four: First Steps, Marvel Studios released a statement denying any AI was used. Many users on social media sites like X and Bluesky took notice of one poster released for The Fantastic Four: First Steps that featured two of the same people in a crowd shot and one person having four fingers instead of five. These types of mistakes are common in AI-generated artwork, which led to speculation that the posters were AI-generated, or that at least some AI-generated artwork was used in Marvel and Disney’s official marketing.
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